Marketing

Grow brands, generate leads and optimize digital campaigns through SEO, ads, analytics, automation and AI marketing tools.

1 Course
Digital Marketing

Digital Marketing

Master digital channels to grow brands, traffic, leads and revenue using SEO, SEM, social media, performance marketing, content, analytics and automation.

Learning Outcomes

  1. SEO
  2. SEM
  3. Performance marketing
  4. Content creation
  5. Google/Meta ads
  6. Marketing analytics
  7. Lead generation

Curriculum Roadmap

  1. Digital Marketing Intro
  2. Website Basics
  3. SEO
  4. SEM
  5. SMM
  6. Performance Marketing
  7. Content Marketing
  8. Email & Automation
  9. Analytics & AI
  10. Capstone

Tools & Projects

  • Tools: Google Ads, Meta Ads Manager, GA4, Search Console, Tag Manager, Looker Studio, Canva, WordPress, Mailchimp.
  • Projects: SEO Audit, Google Ads Campaign, Meta Ads Campaign, Social Media Plan, Lead Generation, Email Campaign, Content Strategy, Marketing Portfolio.

Career Readiness

  • Careers: Digital Marketing Executive, SEO Specialist, SEM Specialist, Social Media Manager, Performance Marketer, Google Ads Specialist, Marketing Analyst.
  • Industries: IT, E-commerce, Retail, Healthcare, Education, Real Estate, Finance, Hospitality.
  • Eligibility: 12th Pass, Diploma, UG/Graduate, Working Professionals, Business Owners and Entrepreneurs.
  • Certificate: TECHNEXT Education - Digital Marketing Professional Certificate.

Course FAQs

Common learner questions before joining a TECHNEXT Education professional certificate program.

Is this suitable for beginners?

Yes. The program starts from fundamentals and progresses step by step.

Will learners work on real projects?

Yes. Every program includes practical projects and a capstone.

Is programming required?

Only where relevant; required foundations are covered in the course.

Will learners receive a certificate?

Yes. Learners receive a TECHNEXT Education Professional Certificate.